The increasing use of data and the growing number of data centers in Austria make an industry-specific sustainability label urgently necessary.  Since 2024, operators of environmentally friendly and resource-conserving data centers as well as IT operators who use such centers can be awarded the Austrian Ecolabel.

Every year in October, over 50 countries worldwide dedicate themselves to the various ecolabels that have been proven to contribute to environmental protection. The aim of World Ecolabel Day is therefore to raise public awareness of sustainable consumption.